DBS Asia X takes pole position in digital banking.
The new DBS Innovation Centre, aptly named DBS Asia X or simply DAX for short, represents a modern, tech-driven approach to digital banking. Located at the Sandcrawler Building in the Fusionopolis tech-haven, DAX represents a radical take on the modern banking experience.
Innovation and interaction lie at the heart of the project. A collaborative environment that would bring bank employees closer to clients – transforming a space that would position DBS at the forefront of the modern consumer banking experience.
The theme of technology and life intertwined was the main inspiration behind the design. DAX uses a vibrant colour palette filled with orange, and of course the signature DBS red. The space also features a range of carefully selected materials, stylised slogans, and tech-themed artwork all working to energise the space. DAX contains a number of key design features, where inverted gardens and secret portals are combined with co-working spaces in the form of co-creation labs and project pods, to give the office the feel of a tech start-up. The highlight of the DAX facility is at the heart of the space: a 40-seat auditorium, dubbed the Theatre of Reimagination, reflecting the synergistic atmosphere that DBS hopes will encourage collaboration and
Project: DBS Asia X
Size: 16,000 sqft
Service: Design Consultancy
Design Studio: SCA
Photo Credits: SCA